Record View Duration
AD_HD is a starwars focused channel that hosts a 2-3x weekly podcast called The Evil Ewok Podcast, featuing the trio of Alexander Daniel who owns the AD_Edits channel, Catherine Le Salle, who owns her own self-named channel, and a video producer named Zack.
The channel covers a wide variety of Star Wars related content, but primarily focuses on ongoing and upcoming Star Wars TV shows and movies. They host weekly watch parties of the latest episode of whatever star wars show is being released at the time, and because the show is released at midnight PST time, they often stream at a pretty late time for their core US audience.
AD_HD's biggest challenges are finding ways to grow their audience at a time when Star Wars has lost a lot of its popularity in recent years, along with being able to retain their audiences attention and get consistent engagements.
AD_HD dove right in to take advantage of all the useful engagement and retention-focused features that Opus has to offer.
Overall, since AD_HD was streaming a lot more with Opus, producing more streams in January than December and November combined, their average views and likes per stream actually dropped a bit compared to their results prior to using Opus. There are several other reasons for the lower numbers using Opus, including:
Despite these results, the AD_HD team did see an impressive 22.3% increase in comments per episode since switch to Opus. Furthermore, their overall statistics for January are absolutely crushing their statistics from December, with a 160% increase in viewership and 128% increase in impressions.
Their channel also achieved a record watchtime of nearly 25 minutes per viewer on one of their recent episodes, which is an incredible result considering that the channel had never broken a watchtime of 15 minute per viewer previously.
If you like the AD_HD team. You can follow their channels at: