Alex Hormozi, the successful entrepreneur with a net worth exceeding $100 million, began producing videos in his closet using just a webcam. With a social media following of more than 2 million across platforms, Alex has become a household name in the world of business and content creation. From YouTube to TikTok to Instagram, millions of creators are searching for keywords like "Alex Hormozi style", "Alex Hormozi captions", "Alex Hormozi editing", etc.
The virality of his video content lies in three aspects:
- He has a great storytelling method
- He has remarkable video editing tactics
- He follows his content marketing principles strictly
In this post, we'll dive deep into every aspect of Alex's video-making strategy and show you how you can use his methods to take your content to the next level. This is the most comprehensive analysis of his video-making strategy, and we hope you can be a master in no time!
🔥 Alex Hormozi's video storytelling method
Alex Hormozi's storytelling structure is very effective and replicable: an attention-grabbing hook, an attractive story with personal opinions, and a strong CTA.
With this storytelling structure, he has raked in more than 1,000,000 subscribers in just 6 months. Let's take a closer look at each part.
To capture the attention of viewers on TikTok, you need to master the art of the hook. With the average attention span being just 1-4 seconds, it's becoming more challenging to stand out.
Alex Hormozi's first rule is "no such thing as too long, only too boring." To engage your audience and get the watch time you need, you must start with a hook. Nas Daily, with over 30 million followers, also begins his content with a similar strategy.
Alex Hormozi uses these 2 powerful hook hacks to attract millions of views.
1. Use "How I" rather than "How to"
The use of "How I" can instantly build credibility and authority, not just to hook people in. Here are some examples:
- "I learn this tactic from Eminem in 8 Mile"
- "If I try to get my wife to go where I wanna go to dinner"
- "I paid Grant Cardone $120,000 for four hours"
- "If I were in high school and I wanted to make six figures, I would do xxx"
- "When I was in my 20s I wanted to be a millionaire and when I was a millionaire, I wanted to be my 20s"
2. Use subtitles to show the hook, instead of just saying the hook
50% of the people consuming content on TikTok and Instagram reels are not actually listening with audio on. They might be walking down the street or sitting around friends and simply don't have the sound playing. This is why Alex Hormozi always put attention-grabbing text overlays on screen to make viewers get his point instantly and watch longer.
Alex Hormozi firmly believes that a good story is crucial to capturing the interest of your audience.
Rather than simply stating that you had a problem and found a solution, Alex suggests starting by telling a story illustrating the situation in which the problem arose. This approach is in line with Morgan Housel's belief that "The best story wins." The more colorful and engaging the story, the more likely it is to capture the attention of your audience. People are drawn to people, and including characters in your story helps your listeners to follow along. This strategy is also employed by Ryan Holiday, who understands the power of storytelling in capturing the attention of your audience.
We did a posting test on TikTok to compare performance between story-based content and other informative content. And the testing result indicates that story content performs well on TikTok and receives 24% more views than other types of content.
Story-based content: You made a Tweet yesterday.
Story-based content: My uncle takes videos of cousins playing basketball.
3. Share more opinions than facts
What sets Alex apart is his unique approach to sharing insights. He doesn't pretend to be an expert on everything; instead, he shares the frameworks that have worked for him. It's like having a secret weapon that you can use to solve any problem. Other creators might rely on third-party insights, but Alex prefers to stick to what he knows best.
4. Use CTA to end strong
Alex always ends his video with a clear CTA, such as directing viewers to his website, inviting them to follow him on social media, or encouraging them to leave a comment or share the video with others.
Adding a strong call-to-action (CTA) at the end of a video can provide several benefits:
- Encourages viewer engagement: By providing a clear and compelling CTA, viewers are more likely to take action and engage with your brand or message.
- Improves conversion rates: A strong CTA can encourage viewers to take specific actions, such as visiting your website or signing up for a newsletter, which can improve conversion rates and ultimately drive more sales or leads.
- Enhances brand awareness: By including a CTA at the end of a video, you can reinforce your brand's messaging and increase brand awareness among viewers.
- Provides a sense of closure: A well-crafted CTA can provide a sense of closure to the video, leaving viewers with a clear understanding of what they should do next.
- Increases ROI: Including a CTA at the end of a video can improve the return on investment (ROI) of your marketing efforts by driving more traffic and conversions to your website or other online platforms.
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🔥 Alex Hormozi's video editing method
Walter Murch, director of renowned films like The Godfather III and The English Patient, is famous for his Rule of Six: A philosophy that involves breaking down each scene into six categories, with each category assigned a percentage of importance: Emotion (51%), Story (23%), Rhythm (10%), Eye Trace (7%), 2D Plane of Screen (5%), and 3D Space (4%).
As you can see, emotion is the most important aspect of any piece of content. Your audience needs to feel something from the very beginning. And one of the best ways to engage your audiences emotionally is through visual.
Alex Hormozi knows this very well, and has developed his unique approach to using visual effects to effectively engage with audiences emotionally.
1. "Talking head" style
Alex always uses the solo "Talking head" style, where one person speaks directly to the camera.
Talking-head videos have four distinct advantages that can help to create engaging and effective content:
- Personal connection: By looking directly at the camera, the speaker can establish a personal connection with the viewer. This creates a sense of intimacy and engagement that can help to hold the viewer's attention.
- Human touch: Videos that feature a real person can add a human touch to a message or brand. This is particularly important in marketing, where authenticity and relatability are key to building a strong connection with customers.
- Authenticity: Speaking directly to the camera can help to convey a sense of authenticity. Viewers are more likely to perceive the speaker as trustworthy and honest, as they are not simply reading from a script.
- Visual interest: Despite featuring only one person, talking-head videos can still be visually interesting. The speaker can use hand gestures, facial expressions, and changes in tone to keep the viewer engaged and add variety to the content.
2. Dynamic captions
Alex Hormozi has made a name for himself by using dynamic and engaging captions in his videos. His caption style is so unique that everyone is searching for "Alex Hormozi's style".
His captions are effective because they are engaging, relevant, and meaningful:
- Engaging: One of the notable qualities of Alex's captions is their ability to engage with diverse audiences. Whether it's young teenagers or seasoned professionals, his captions draw in followers from various backgrounds and interests. By tailoring his captions to resonate with different groups of people, Hormozi ensures that each person who scrolls through his page finds something that speaks to them.
- Relevant: Another quality that sets Alex's captions apart is their relevancy, incorporating punchy and memorable turns of phrases that often highlight current trends and news.
- Meaningful: Above all, Alex's captions are effective in conveying meaningful messages to his audience. Covering a wide range of topics from positive messages to inspiring stories and thought-provoking questions, his captions never feel preachy or long-winded. The focus is always on delivering the message cleverly and creatively.
Based on our analysis of the captions by Alex Hormozi, Gary Vee, and other creators, these are 4 most effective ways to make your captions dynamic:
1) Highlight keywords and phrases in bold colors
One way to make your captions more dynamic is to highlight keywords or phrases in yellow and green color. There are mostly 4 kinds of words that you should highlight: This can help to draw the viewer's attention to important information.
- Theme words that help viewers understand what the video is about. For instance, if your video is about cooking, then you should highlight words like "Recipes", "Cooking techniques", and "Kitchen tips".
- Words that convey importance. For instance, for a video about technology, you may highlight "Latest innovations", "Cutting-edge features", "Impressive statistics"; for a video about history, you may highlight "Important dates", "Historical figures", "Significant events"
- Emotional keywords that convey the tone of the video. For instance, if the video is a comedy, highlight humorous keywords.
- Words that describe action or movement in the video, such as "running" or "jumping".
2) Add emojis and animations
Another way to make your captions more dynamic is to add emojis and animations, which increase numbers of views by 42% on average. Emojis can help to convey emotions and make your content more visually appealing, while animations can help highlight important information and draw the viewer's attention. For example, you might use a heart emoji to convey love or affection, or a laughing face emoji to show amusement or joy. You might also use animations to highlight key points in the video or break up long blocks of text.
3) Rotating captions
Using different caption rotations can help to break up the visual monotony of your video and create a more interesting and dynamic viewing experience. By rotating captions, you can draw attention to important information and make it easier for viewers to follow along. For example, if you are sharing an emotional personal story, you might use rotate captions for emotional keywords to attract more attention.
4) Add personalized memes
Adding personalized memes to your content can help to inject some humor and personality into your brand or message. You can build a sense of community around your content and make it more relatable to your audience. If you are a business, personalized memes can also help to reinforce your brand identity and make it more recognizable and memorable.
3. Zoom in and out
Alex Hormozi is a proponent of the use of zoom in and zoom out effects and uses it regularly to great effect. By zooming in on a specific element in your video, whether it's a facial expression or an object, you can emphasize its significance and draw the viewer's attention to it. This can be especially useful when you want to drive home a key message or point. Alternatively, using a zoom out effect can refresh the viewer's attention and offer a new perspective. This can be particularly beneficial when transitioning between shots or shifting the focus of the video.
4. Incorporating Sound Effects
Sound effects can create a dynamic and immersive experience for your audience and help them connect with your journey on a deeper level. It can be a powerful tool to enhance the storytelling and make the video more engaging. For instance, if you are talking about your early struggles, you can use sound effects such as a clock ticking or a busy office to evoke a sense of urgency and convey the pressure they faced. Alternatively, if you are discussing a pivotal moment that led to their success, you can use triumphant sound effects such as applause or fanfare to highlight the significance of the achievement.
🔥 Use Alex Hormozi's value equation to create viral content
Alex Hormozi developed a framework called the Value Equation - a formula that helps content creators and businesses optimize their value to maximize profits.
The formula is as follows:
Value = (Dream Outcome x Perceived Likelihood of Achievement) ÷ (Time Delay x Effort&Sacrifice)
In order to generate the maximum value for your content, you need to increase the quality of your dream outcome and achievement, while decreasing the time and efforts needed for content creation.
At Opus Clip, we leverage the most advanced AI technologies to repurpose your long video into short videos and help you create 10x more viral content in just 1 click. Our AI generates high quality curated content that has a high likelihood of going viral to increase the numerator of the value equation, while allowing you to generate multiple short clips in one click to decrease the denominator of the value equation. All the short videos generated have dynamic captions and emoji, AI-relayouts, and smooth transitions to ensure that the clip is coherent, attention-grabbing, and can go viral.
You can go to www.opus.pro, simply enter your YouTube link, and click "Get clips" to have your clips created for you in minutes.
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About the Author
Rebecca Xu is the Product Marketing Manager at Opus, and a professional simultaneous interpreter. She is a story teller, food lover, globe trotter, and sarcasm connoisseur. She loves learning new things through reading, traveling, and exploring. Most of the time, you can find her either in an ice-cream shop, or on her way to an ice-cream shop.