About
Saad Qureshi is a highly experienced social media marketer who has spent 8+ years building brands through content optimization, social listening, and influencer collaboration. As a former Social Media Director at Grant Cardone Enterprises, Saad played a pivotal role in helping the business expand its social presence across all leading platforms.
Challenge
Repurposing long-form video content into shorts was time-consuming for Saad and his team
As a Social Media Director at Grant Cardone Enterprises, Saad relied heavily on video content to drive brand awareness and user engagement. However, while Saad had a vast library of long-form video content to pull from, all social platforms were trending toward short-form video content. Converting long-form videos into easily digestible shorts proved to be a time-consuming process that ate into his team's bandwidth for other initiatives.
Saad needed a tool to simplify the video editing process, identify which segments have viral potential, and auto-generate captions for every video in the Grant Cardone Enterprises' media library. Shortly into his search, a co-worker recommended OpusClip, and Saad knew he had found the perfect solution to his dilemma.
"We needed to increase our output of short-form videos and put caption generation on autopilot. OpusClip helped us cut that entire process in half. We had large expectations, and they did not fail us."
Solution
OpusClip streamlines Saad’s video content workflow from concept to execution
Integrating OpusClip into his team's tech stack was key to helping Saad simplify short video production and boost Grant Cardone Enterprises' social presence.
Saad attributes this success to these key benefits of our platform:
AI clipping bolsters video output
Using OpusClip's AI Curation feature, Saad's team can identify the most engaging hooks and highlights from their long-form video content and rearrange them into cohesive shorts. This feature alone has empowered Saad's team to double video output in mere weeks.
Auto-generation of animated captions reduces editing times
Reviewing and generating captions for all of Saad's short videos was a massive time drain for his agile team — often taking 30+ minutes per video. With OpusClip's Automated Captions feature, Saad's team cut that time investment in half while unlocking access to OpusClip's vast template library.
AI-generated titles eliminate manual caption writing
With OpusClip’s ability to generate catchy video titles based on key takeaways from the script, Saad’s team spends far less time writing social post captions, titles, and descriptions and more time shipping engaging video content.
“With OpusClip, the biggest win we've seen is time savings. Our editing process takes half as much time, which helps us manage our workload, increase our output, and focus on other important tasks.”
Results
Saad's automated video content workflow yields a 50% increase in social engagement
Leaning on OpusClip to optimize his video content strategy helped Saad and his team save time and effort in producing content that drove the following results:
