Nolan McCoy introduction

Noel McCoy is the head of video and creative content at Chili Piper. He serves the entire marketing team and the organization with video and creative content. So that's videos, podcasts, and everything in between.

Nolan McCoy is one of the earliest adopters of OpusClip, and has been using it since early April.

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Increase brand awareness

Nolan was hired specifically for the purpose of leveraging videos for Chili Piper's brand. They create videos for brand awareness, as videos are prioritized in most channels and they want to make sure their content shows up.

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Lots of content with limited time, plus some other bottleneck

Chili Piper has a lot of video content, including product videos, customer case studies, video podcasts, interviews, marketing videos etc. With so many videos, creating high quality shorts videos naturally takes up a lot of time.

Another massive bottleneck for his team is the clip selection itself. Different people may have different thoughts about what is considered a great short clip, and the back-and-forth discussion slows down the clip creation process.

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Drop a link and OpusClip does everything

What attracted Nolan to try out OpusClip in the first place is its intuitive UIUX. As he put it very well, "Basically, I can just drop a link or a file and it's gonna do everything for me."

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Faster clip selection and creation

For Nolan McCoy, the biggest value of OpusClip is the clip selection itself, which was a massive bottleneck for the team. Different people may have different thoughts about what is considered a great short clip, and the back-and-forth discussion slows down the clip creation process. Now, thanks to OpusClip state-of-the-art AI curation, and its AI Co-pilot feature, the team can rely on the AI to find clips that can satisfy all parties more often.

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