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Creator Corner

Five tips to supercharge your YouTube channel's growth using Shorts

May 17, 2024
6 minutes
Conor Eliot
Head of Creator Partnership at Opus

As demand for highly engaging and quickly consumable short-form content surges, YouTube Shorts are now practically required to grow a YouTube channel. The YouTube algorithm prioritizes Shorts, making them more discoverable, and their engaging nature makes them more likely to be shared among users. All in all, this gets more eyeballs on your long-form content, leading to more subscribers for your channel. Here, we'll cover five ways to use Shorts to grow your channel.

Tip #1 - Leverage trending content from TikTok and Instagram

Content trends such as challenges, hashtags, formats, styles, and music usually originate on TikTok, then move to Instagram in a few weeks, and finally begin to appear on YouTube one or two weeks after that. Instead of waiting for the trend to move to YouTube, adopt the trends from platforms emerging on short-form content first ahead of the masses for a much higher chance of going viral.

You can spot upcoming YouTube trends by first looking at what's trending on TikTok and Instagram Reels, as trends typically begin on those platforms.

Tip #2 - Find highly searched topics with YouTube Studio Analytics 

If you need help finding the subject for your next YouTube video, look no further. All you have to do is head over to YouTube Studio, go to analytics, and then tap on the new Research tab. Here, you'll see content recommendations that are performing well and have the option to search for other ideas in Explore Topics. For example, if you searched the term "video editing," you would see it has a good search volume, but if you narrowed things down and selected "best video editing apps," you would see its search volume is even better. Explore Topics is a great place to start when researching new content ideas.

In the "Research" tab of your Youtube Studio Analytics, you can see topic recommendations from YouTube and even conduct your own research around different trending topics.

Tip #3 - Optimize your video titles and thumbnails for search

While you can't create thumbnails for YouTube Shorts on desktop, you can select your own frames if you upload them on mobile. Choosing the best thumbnail lets your Short stand out to viewers who are searching and is a much better option than letting YouTube decide for you. Titles on Shorts are allowed 100 characters max, so it's best to keep them short and punchy. You also want to use keywords that people are searching for in your titles. A Short with an eye-catching thumbnail and a punchy headline that uses a top keyword has a much higher chance of being discovered.

You can select a frame from your YouTube Short to use as the thumbnail, which can be the difference-maker between your Short getting clicks or being totally ignored.

Tip #4 - Post consistently and at the right time

The more regularly you post, the better. If you're new to YouTube and have a backlog of content from TikTok and Instagram, it's recommended that you post two, three, or even five times a day to get your content out there. If you don't have a backlog of shorts, consider using a tool like Opus Clip, which uses AI curation, auto-reframing, and AI B-roll to create viral clips from long-form content like podcasts, interviews, and webinars. Once you're posting consistently, you want to pay attention to your analytics and post when your audience is most active. TubeBuddy is a great tool; it can give you the specific times you should post each day and explain why those times are recommended. Lastly, don't forget that YouTube has a scheduling feature that saves time and ensures your posts go out on time. Posting consistently when your audience is active on YouTube maximizes your content's chances of reaching your followers.

Your YouTube Studio Analytics provides valuable information to help you post at the right time, including a graph of when your viewers are usually active on YouTube.

Tip # 5 - Add captions to your videos

Everyone doesn't watch shorts with sound on, whether someone is commuting on public transportation or in a very loud or quiet environment; captions allow them to watch your content no matter where they are. Captions also make content more visually engaging, and since it's the norm on TikTok, viewers have begun to expect it on YouTube Shorts, too. YouTube does have an auto-captioning feature, but it's not very accurate or visually appealing. Instead, you can use OpusClip to add dynamic captions to your videos for free. You can upload your video, select the caption style, hit the get captions button, and have your captions in minutes.

Free tools like OpusClip Captions offer an easy way to add automatic captions to any of your short videos.

Conclusion

Growing your YouTube channel is not easy. You have to create the content people want to see and ensure that they are able to actually see it. With these tips, #1 leverage trending content from TikTok, #2 Find topics that are highly searched on YouTube, #3 optimize your videos for search, #4 post consistently and at the right time, and #5 add captions to your videos, your videos will be more appealing to a wider range of audiences and will be seen by more people. More appealing videos seen by more people will increase engagement and viewership and help grow your YouTube channel faster than before!

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About the Author

Conor Eliot

Conor Eliot has been working with creators since 2015. Fluent in Mandarin, he helped globalize the creator economy by connecting major Asian and Western brands with content creators in foreign markets. Recently, Conor spent two years leading Asia operations for TSM Esports, where he worked with some of Twitch's biggest creators. Seeing that non-gaming live creators were being massively underserved, Conor joined Opus, where he works with creators to push the boundaries on what is possible to do with the livestreaming medium.

Creator Corner

Five tips to supercharge your YouTube channel's growth using Shorts

As demand for highly engaging and quickly consumable short-form content surges, YouTube Shorts are now practically required to grow a YouTube channel. The YouTube algorithm prioritizes Shorts, making them more discoverable, and their engaging nature makes them more likely to be shared among users. All in all, this gets more eyeballs on your long-form content, leading to more subscribers for your channel. Here, we'll cover five ways to use Shorts to grow your channel.

Tip #1 - Leverage trending content from TikTok and Instagram

Content trends such as challenges, hashtags, formats, styles, and music usually originate on TikTok, then move to Instagram in a few weeks, and finally begin to appear on YouTube one or two weeks after that. Instead of waiting for the trend to move to YouTube, adopt the trends from platforms emerging on short-form content first ahead of the masses for a much higher chance of going viral.

You can spot upcoming YouTube trends by first looking at what's trending on TikTok and Instagram Reels, as trends typically begin on those platforms.

Tip #2 - Find highly searched topics with YouTube Studio Analytics 

If you need help finding the subject for your next YouTube video, look no further. All you have to do is head over to YouTube Studio, go to analytics, and then tap on the new Research tab. Here, you'll see content recommendations that are performing well and have the option to search for other ideas in Explore Topics. For example, if you searched the term "video editing," you would see it has a good search volume, but if you narrowed things down and selected "best video editing apps," you would see its search volume is even better. Explore Topics is a great place to start when researching new content ideas.

In the "Research" tab of your Youtube Studio Analytics, you can see topic recommendations from YouTube and even conduct your own research around different trending topics.

Tip #3 - Optimize your video titles and thumbnails for search

While you can't create thumbnails for YouTube Shorts on desktop, you can select your own frames if you upload them on mobile. Choosing the best thumbnail lets your Short stand out to viewers who are searching and is a much better option than letting YouTube decide for you. Titles on Shorts are allowed 100 characters max, so it's best to keep them short and punchy. You also want to use keywords that people are searching for in your titles. A Short with an eye-catching thumbnail and a punchy headline that uses a top keyword has a much higher chance of being discovered.

You can select a frame from your YouTube Short to use as the thumbnail, which can be the difference-maker between your Short getting clicks or being totally ignored.

Tip #4 - Post consistently and at the right time

The more regularly you post, the better. If you're new to YouTube and have a backlog of content from TikTok and Instagram, it's recommended that you post two, three, or even five times a day to get your content out there. If you don't have a backlog of shorts, consider using a tool like Opus Clip, which uses AI curation, auto-reframing, and AI B-roll to create viral clips from long-form content like podcasts, interviews, and webinars. Once you're posting consistently, you want to pay attention to your analytics and post when your audience is most active. TubeBuddy is a great tool; it can give you the specific times you should post each day and explain why those times are recommended. Lastly, don't forget that YouTube has a scheduling feature that saves time and ensures your posts go out on time. Posting consistently when your audience is active on YouTube maximizes your content's chances of reaching your followers.

Your YouTube Studio Analytics provides valuable information to help you post at the right time, including a graph of when your viewers are usually active on YouTube.

Tip # 5 - Add captions to your videos

Everyone doesn't watch shorts with sound on, whether someone is commuting on public transportation or in a very loud or quiet environment; captions allow them to watch your content no matter where they are. Captions also make content more visually engaging, and since it's the norm on TikTok, viewers have begun to expect it on YouTube Shorts, too. YouTube does have an auto-captioning feature, but it's not very accurate or visually appealing. Instead, you can use OpusClip to add dynamic captions to your videos for free. You can upload your video, select the caption style, hit the get captions button, and have your captions in minutes.

Free tools like OpusClip Captions offer an easy way to add automatic captions to any of your short videos.

Conclusion

Growing your YouTube channel is not easy. You have to create the content people want to see and ensure that they are able to actually see it. With these tips, #1 leverage trending content from TikTok, #2 Find topics that are highly searched on YouTube, #3 optimize your videos for search, #4 post consistently and at the right time, and #5 add captions to your videos, your videos will be more appealing to a wider range of audiences and will be seen by more people. More appealing videos seen by more people will increase engagement and viewership and help grow your YouTube channel faster than before!

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Introducing OpusClip Pro Plan! Same price, more features, plus 50% more credits 🎉 Read more
Welcome Social Media Marketers! Sign up and claim your free month of OpusClip Pro here
OpusClip 3.0 is here! AI b-roll generator, create 3-15min clips, viral caption templates & more. Read more
🎉 OpusClip is the Best in Show winner at SXSW Pitch 2024 🥳 Read more
Introducing OpusClip Pro Plan! Same price, more features, plus 50% more credits 🎉 Read more
Welcome Social Media Marketers! Sign up and claim your free month of OpusClip Pro here
OpusClip 3.0 is here! AI b-roll generator, create 3-15min clips, viral caption templates & more. Read more
🎉 OpusClip is the Best in Show winner at SXSW Pitch 2024 🥳 Read more
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Five tips to supercharge your YouTube channel's growth using Shorts

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