How Audacy Drove 1B+ Views by Taking a Tech-Forward Approach to Radio with OpusClip
Reinventing Legacy Media for a Social-First World
Radio has traditionally been viewed as legacy media by being powerful in reach but slow to adapt to modern content consumption trends. The winners in today's digital age are the broadcasters who know how to translate that reach into new platforms at scale. With 50 stations producing high-quality live content daily, Audacy recognized the opportunity to transform real-time radio moments into a scalable social growth engine by using AI-powered automation.
Audacy is one of the largest audio content creators in the United States, delivering live, local, and national programming across broadcast radio, streaming, podcasts, and social platforms. With hundreds of stations producing newsworthy content every day, Audacy has recognized the opportunity to extend the reach of its on-air moments beyond traditional radio channels.
To make that vision possible, Audacy needed a solution that could:
- Clip and publish content across 20 stations to all major social platforms.
- Accelerate time from live programming to social distribution.
- Scale output without exponentially increasing expenses.
- Focus on content outcomes, not just stream management.
Evaluating the Market
Audacy knew automation was the solution. As Andrew Stelle, Vice President of Video at Audacy, put it:
We turned to automation to remove the bottlenecks standing between us and rapid expansion.
During their RFP process, Audacy evaluated 12+ platforms in the live-stream clipping and content management space.
12+ platforms
evaluated
While these platforms were decent at managing live streams, their value was largely operational rather than editorial.
A lot of platforms start from the place of ‘connect your stream, and we’ll manage it’, but we wanted to get to the final piece of content faster, and of the design and quality our audiences demand.
Most Platforms
- Connecting RTMP streams
- Storing DVR recordings
- Enabling teams to manually clip content
- Only recently adding AI clipping
OpusClip
- Faster path to final content
- High design and production quality
- Scalable social distribution
- Editorial outcomes, not just infrastructure
Why Audacy Chose OpusClip
OpusClip stood out by approaching the problem from the opposite direction.
Instead of starting with stream ingestion and storage, OpusClip was built around:
AI-driven clipping optimized for social platforms
Automated camera switching based on who’s speaking
Intelligent audio detection
to surface high-performing momentsBuilt-in multi-platform distribution
Trending topics ranking to filter 1000+ hrs of weekly live content
This aligned directly with Audacy’s priorities: speed, quality, and scale. While other content creators optimized for infrastructure and over-indexed on one or two platforms, Audacy optimized for outcomes, publishing at scale across all major platforms directly from OpusClip. OpusClip’s features enabled Audacy to streamline how live radio moments were transformed into social-ready content.
Audacy was able to expand its content output without increasing headcount. By leveraging OpusClip, Audacy was able to generate over 1 billion views+ across all participating stations.
1 billion +
views generated
Opus delivered its promise
Audacy understood that, in the modern digital world, rather than relying on manual processes or platform-specific workflows, they needed to build sustainable, AI-powered systems that enable content to live far beyond a single livestream.
Results: Audacy x OpusClip
1B+ generated views across 20 stations
- Increased volume
- No added headcount
- Real-time publishing
- Sustained growth
By embracing a tech-forward, outcome-driven content strategy, Audacy was able to scale their social output without adding operational complexity using OpusClip as its primary engine. Instead of being constrained by staffing or infrastructure, Audacy was able to publish consistently, react in real time, and maximize the value of every broadcast.
In today's “For You” algorithm era, volume is king. For brands, broadcasters, and creators, consistent high-quality output is the fundamental engine behind scalable audience growth and revenue. Doing so requires automation to create sustainable systems that enable scale without increased resource investment. Content velocity has become the difference between staying relevant and being left behind.