Hey Jalen, thank you for joining me today! Can you first tell us a bit about yourself?
I'm Jalen Nelson. I'm responsible for demand generation at CloudTask. We are the world’s #1 marketplace to buy & sell B2B sales services.
How did you find out about Opus Clip?
"Rather than posting shorts once a week, Opus Clip allows us to post every day. And we get more views because of that."
Why do you think short videos are important from a business perspective?
Attention is a currency. With internet being flooded with information, you've got to be able to stand out. The product or service itself isn't enough today. People have to see you, you've got to be able to build trust. And creating shorts helps to do that.
Are short videos part of CloudTask's content strategy?
Yes, we focus a lot on short videos creation. We have a dedicated video guy who used to use Adobe video editing software to make clips. He would share those clips with the whole team, and we share the clips on LinkedIn.
"Opus Clip has changed the way CloudTask makes content in unimaginable ways. We use it every day since we make content every day."
Has Opus Clip helped your business in any way?
Our company has a content plan that involves many manual processes, which took a long time. As a result, we could not accelerate our content marketing strategy. We started using Opus Clip in May after we had an event, and it made cutting down events and videos so much easier. I'd say it has accelerated our content creation process.
What's more, it allows us to post every day rather than posting once a week. And we get more views because we've been able to put out content faster.
What is the biggest value Opus Clip has brought to you?
Time efficiency. It saves a lot of time and mental energy. Quite frankly, you know how long it takes to just edit a video from Adobe. It's a long time. Opus Clip just cuts long videos down to find parts that are good, and then come up with titles and other things. It's a tremendous time saver. It's not even fair.
How much time has it saved you? Do you have an estimate?
Let's see, it would take days to clip videos in the past. And now it takes minutes. So it's a lot of time.
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About the Author
Rebecca Xu is the Product Marketing Manager at Opus, and a professional simultaneous interpreter. She is a story teller, food lover, globe trotter, and sarcasm connoisseur. She loves learning new things through reading, traveling, and exploring. Most of the time, you can find her either in an ice-cream shop, or on her way to an ice-cream shop.