Hey, thanks for coming today! Can you first introduce yourself and your business?
I'm David Satterly and this is John Ronayne. We're two of the three co-founders of LOUISVILLE ALE TRAIL, we're primarily a beer and tourism advocacy group for the Louisville, Kentucky market. We also do a lot of media production through our podcast, Kentucky Commons Radio Hour. It's a once-a-week deal where we sit down bringing guests from all sorts of disciplines in the alcohol realm, as well as some other folks in food and beverage that seem to fit upon need.
"when when we discovered Opus, things just got better."
Why do you want to make video podcasts and short videos?
Social media is crucial to any part of a business these days, and we have an excellent third partner who is fantastic at that. We slowly but truly realize that our reach from organic types of static content was hitting a softball, and there's not a ton of searchability or discoverability for podcast just in audio format. So that's when we decided to start going into YouTube and doing video podcasting. We built our podcast to be tell the stories of our community and help bring the identities of the people that we're talking to the crowds.
But the problem with long form podcasts on YouTube is that it's not incredibly digestible just to jump into a one and a half hour conversation with somebody. So early this year we leaned a bit more into shorts, knowing the way that they could spread and the reach they could garnish. It came with a whole new set of challenges to undertake when you're now producing something a little more involved then just the static post, but we see great benefit in short video content, which helps spread our message across a wider base. And when when we discovered Opus, things just got better.
How did you edit your short videos in the past?
I would edit them in Adobe Premiere, and then essentially just export little clips as a sequence and then try to convert them to the right aspect ratio. And then if we wanted to put in subtitles, that would take me another couple of hours. For all of that time and effort, it's not clear that there's a great return on investment.
Do you remember how you discovered Opus?
I want to say Reddit, but maybe it's somewhere else online.
"It's really fun to upload the videos and see what it feeds back out at us."
How'd your experience with Opus Clip so far?
The first time we uploaded the clips, we're just blown away by how much content you got out of it. About two thirds of the clips are on par with what I could have edited yourself. It's so easy. It's so fast. In particular, your current version with the new AI algorithm made the quality go up by another 80%. The result is exactly what it would look like if I had sat here for hours doing it.
We also love the little emojis and how it boldens the most important keywords. And the little AI generated titles are always really funny and comical.
The first couple of clips that we put up on our YouTube page had a couple hundred views, and now we are netting around 1000 views on each short that we put out. We have one short on TikTok and got like 12,500 views out of nowhere,, which kind of helped us with the algorithm.
I'm being a little bit long winded, but that's how your product fits into our workflow. It has tremendous value, and it's fun too. It's really fun to upload the videos and see what it feeds back out at us. I always enjoy it when I get the "Your clip is ready" email, and watch my own clips without having to edit them for six hours.
Has Opus helped your social presence in any way?
Yes, we post short videos more frequently. With an hour of video, I can get tens of clips, which makes the planning of my content calendars easier. We've gone from maybe 1-2 posts a week to 5-6 posts per week now. We started our YouTube with no subscribers, and we're now crossing over some milestone thresholds.
That's great. That's good to know. From your perspective ,what is the biggest value that Opus clip has brought to you?
Honestly, it's just the return on time. I can't remember how much we pay for 30 or 40 hours of scanning time, plus the amount of time it would take me to generate short videos. Now I can not only create shorts easily, but also have the ability to take that content and move it between different platforms very easily. That's a huge thing.
Do you have any advice that you can give to other creators who are also doing video podcasts?
Our podcast is primarily interview format. It's less formal and it is very fun. But anytime you can let someone tell their story, the people will tell you more about themselves than you ever asked. So just getting that story out there, and makes it more relatable for the person on the other side of the screen. I think that's super important.
Also, we don't really treat our interviews as actual interviews. Our main goal is jus to make new friends. I think you should not be super stressed out about production. Just enjoy the experience. That's how you can keep your show going and growing.
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About the Author
Rebecca Xu is the Product Marketing Manager at Opus, and a professional simultaneous interpreter. She is a story teller, food lover, globe trotter, and sarcasm connoisseur. She loves learning new things through reading, traveling, and exploring. Most of the time, you can find her either in an ice-cream shop, or on her way to an ice-cream shop.