Social video teams at leagues, publishers and networks are being asked for twice the clips this year, without new hires. We wanted to know whether posting more is actually worth it. So we compared every team channel in one major U.S. league over 60 days, the busiest posters against the quietest, and then looked at what it takes to get there with the team you already have.

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The mandate is volume. The constraint is hands

Across our calls with sports teams, publishers and cable networks this year, the brief is the same: double the clips, keep the headcount flat. Lean social teams are sitting on 10 to 20 hours of new video a week.

The volume target is not vanity. Across all 32 team channels in one major U.S. league, the eight busiest averaged 42 Shorts a week and earned about 30 views per subscriber in 60 days. The eight quietest averaged 13 and earned under 10, with bigger audiences.

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More Shorts, more reach per fan

All 32 team channels in one major U.S. league, grouped by how many Shorts they posted in 60 days. Bars are Shorts views per subscriber. The busiest eight have the smallest average audience and the most reach. Output is not the only factor, but it is the one a team controls.

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What doubling actually takes

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Hiring for volume versus building for it

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Your numbers, not ours

We run the same pull on your channel and the ones you compete with: Shorts per week, views per subscriber, and how many hours of your own video never became a clip. It takes about a day and it is yours either way.

Twice the clips does not take twice the team, and the channels that already post the most earn about three times the reach per fan.