Get Followers Easy by taking advantage of LinkedIn's New Video Feed

During the pandemic, content creators flocked to TikTok as the place to exponentially grow their audience and brand with short-form videos. The only problem is that most creators made the move too late, and couldn't capitalize on the platform's rapid growth.

LinkedIn just launched a new TikTok-style video feed in its mobile app, allowing users to view a continuous stream of shorts instead of the usual mixed content feed. The video feed is only available to select accounts now, as it's rolling out to LinkedIn's 310 million monthly users. Now's your chance to reap the benefits of being an early adopter.

The benefits of being an early adopter are powerful:

• Stand out with fresh content that's differentiated from the crowd
• Reach a wider audience since there is less competition initially
• Learn the best practices before the feature becomes table stakes

Introducing LinkedIn's New Short-Form Video Feed

A new addition to the LinkedIn App, the video tab, lives on the navigation bar at the bottom of the screen, right next to the home button. The video tab takes users to an endless scroll of 90-second vertical videos, allowing them to view, comment, share, react, and skip to the next one. A separate content feed optimized for mobile video shorts is a game changer that viewers and creators will welcome.

But wait — there's more! The most significant part of this new update is not the feed itself but how the content is selected. Upending LinkedIn's usual method of mainly showing content related to a user's networks, the new video feed displays content based on an algorithm, allowing for TikTok-like content discovery and virality.

How LinkedIn's Main Content Feed Works

Like most social media platforms, LinkedIn's content feed lets users post a variety of content, including text, images, long-form videos, and mobile-optimized short-form videos. In addition to being more business-focused, LinkedIn's feed shows content based on a user's network connections instead of an algorithm tuned to their interests. 

For example, if I'm connected to one of my former coworkers and he comments on a video about public speaking posted by someone in his network, then that video can show up in my feed even if I have no connection with the user who posted it.

Your LinkedIn network consists of three types of users:

• Connections (1st, 2nd, and 3rd degree)
• Followers (who may not be connections)
• Members of LinkedIn groups you've joined

Since LinkedIn's content feed is network-first, growing your connections has been the best way to make your content easier to discover organically.

LinkedIn's Video Future

While LinkedIn will always retain its business-focused roots, the platform is becoming more personal, and casual content is becoming more commonplace; with the new video feed, we can expect this trend to continue. Creators should embrace the change and adapt their content strategies to focus on shorts. As LinkedIn pushes users to the Video Feed, there will be an increasing need for short-form content.

The new video feed will not replace the traditional feed but will supplement it by finally providing creators with a way to reach an audience outside of their network without having to purchase ads. LinkedIn users on mobile devices will get a break from desktop-optimized video and text-heavy posts and have a place to discover mobile-first content in a mobile-first experience.

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Short Videos, Big Opportunity

The perfect time to create short-form content for your LinkedIn audience is now. As we've seen with TikTok, early adopters get a considerable engagement and audience growth advantage.

Here's how you can leverage the New Video Feed:

• ‍Consider your tone - LinkedIn has been trending towards more personal content, but it is still a professional network. ‍
• Hone in on a niche - LinkedIn audiences are more focused on their professional fields and professional growth; focus on the unique value you can provide them.‍
• Repurpose long-form content - Using AI tools like OpusClip, you can easily create shorts from longer content like interviews, webinars, and video podcasts.

Short-form videos have steadily increased in popularity since TikTok exploded onto the scene in 2014. With LinkedIn finally embracing them, they are a prominent part of every major social media platform. 

Short videos have 2.5 times the engagement of long-form videos and can immediately grab viewers' attention. Once the viewer is captivated, a creator can introduce a fresh audience to their brand or establish themselves as a thought leader.

One of the pain points of creating shorts is the long production times. Users expect these videos to be visually engaging, straight to the point, and highly polished. That's where OpusClip comes in; with AI-powered automation, you can curate, reframe, and caption your shorts instantly, freeing yourself from the burden of production while still delivering professional content. With high-quality short-form content from OpusClip, you can expand your reach and keep your core audience engaged without the production headaches.

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