Hey Ebonie, Thanks for your time. Can you first introduce yourself and your business?
I'm Ebonie Dion. I am a licensed attorney. I've been practicing law for 14 years, and I do a lot of contract work and help people start businesses, nonprofits, etc. Currently, I'm leveraging my expertise and authority in the field to help entrepreneurs, typically disadvantaged entrepreneurs or entrepreneurs that otherwise would not understand that they actually can get access to capital and access to capital as a for profit. I also provide business tips, and anything that is going to get individuals into generational wealth. I do it by using YouTube as my top funnel.
What got you started with YouTube?
Interestingly, what got me started was the misinformation posts on various social media groups on Facebook.
As an attorney, I don't necessarily comment on things that are misinformation, mainly because I don't want people to assume that I'm providing legal advice. But I saw so many people getting scammed by applying for grants and I couldn't say anything. So I decided to figure out how I can leverage my knowledge as a licensed attorney and get the information out there, and honestly I wasn't thinking vaout getting paid.
I had a chat with one of my friends and she asked if she could do an interview with me on YouTube. I didn't know what I was doing, but we did it, and I created my own YouTube and started to post videos. And it blew up in 2 months and quickly I was able to monetize the content.
My primary reason for doing the videos is that I want to empower individuals and entrepreneurs to be able to apply for grants on their own, which would reduce the risk of them being scammed. And once monetization happened and the channel started to grow, I started to take YouTube more seriously.
How did you hear about Opus Clip?
About a month and a half ago, one of the channels that I was watching had mentioned your product and they did a demo. And I said, you gotta be kidding me, because they put the video in there, cut it up, and you can put your branded colors and post it on socials. This has been a pain point for me for a very long time.
"In a month and a half since I used Opus Clip, I've got at least 12,000 or 13,000 new subscribers."
Did you repurpose your long form videos in the past?
No I didn't repurpose any shorts from my long videos, because I couldn't figure out how to do it.
I did post some shorts from motivational videos, but with these videos, subscribers come and go, and they are not really related to what I'm coaching.
And now I can just put my videos into Opus Clip, and have enough clips that allow me to post every day on YouTube for the rest of the year.
That's amazing. Has Opus Clip helped you with your social engagement and growth?
Yes. In a month and a half since I used Opus Clip, I've got at least 12,000 or 13,000 new subscribers, and I know it's from using the shorts from my analytics. These short videos are sending new viewers to my long form videos, and are converting them to subscribers.
I also post these short videos on my Instagram. I started off with about 500 fans, and now I have almost 1,000 fans.
I've been posting a short every day since I found out about the product, and I will continue to do it every single day onward.
"I have enough clips that allow me to post every day on YouTube for the rest of the year."
Has more subscribers and exposure translated to more sales and clients for you?
For sure. For my ebook, I've sold close to 60 of them, which is a lot. And in total, these short videos created by Opus Clip increased my revenue by approximately 70%.
Wow, that's impressive. What would you say is the biggest value Opus Clip has brought to you?
Time. Just saving time and resources.
Like I said, this has been a thorn in my side since I realized that YouTube Shorts was an option for me. And I just couldn't figure out how to do it. I had watched videos. I had Googled it. I had tried everything to figure it out, even with some editing software. I attempted to put the long form in there and then cut it and resize it in there. But that's not my wheelhouse. It just wasn't working.
So for me the best value is that I'm getting my time back. I'm able to focus on things that are actually my strong suit. And financially, as I'm making more money, I'm also saving a ton of money than versus if I would have had to hire somebody to go through the videos and figure out which parts I want them to chop up.
"You have to show up as your authentic self, because your audience is gonna connect to you first as a person, then to the content."
Last question, do you have any advice for aspiring coaches and entrepreneurs who also want to utilize YouTube to grow?
The first thing I always say is just do it. Do not focus on having the right camera, having the right equipment or any of those things.
Second, you have to show up as your authentic self, because your audience is gonna connect to you first as a person, then to the content. If they can't connect to you, the person, they're not going to be able to sit through 15 minutes listening to you, regardless of how important the message is.
I will also say that you have to network. For me a lot of my network is on Facebook. So even though I don't like being on social media, I'm in all these different Facebook groups, for entrepreneurship, goal getters, or any group that has my audience. I go in there and I give out a little bit for free. And I always say, you have to monetize free first before you can then try to ask for money. Because even though I'm an attorney, that doesn't mean anything to folks. I have to solidify my authority by first giving them some value.
Agree. If I may add, I think consistency is also very important, like how you post shorts every day.
Yes, consistency is definitely key.
Also, I think that when you're being consistent, do not compare yourself to anybody else. Do not compare your story, your journey, wherever you are. The moment you start comparing yourself to somebody that has say 100,000 subscribers, you'll never be able to push forward, because now you're having all this self doubt. You have to show up with confidence, because that's what folks are attracted to at this point.
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About the Author
Rebecca Xu is the Product Marketing Manager at Opus, and a professional simultaneous interpreter. She is a story teller, food lover, globe trotter, and sarcasm connoisseur. She loves learning new things through reading, traveling, and exploring. Most of the time, you can find her either in an ice-cream shop, or on her way to an ice-cream shop.