You have a product photo. You want a cinematic commercial that would normally cost five figures to produce. Seedance 2.0 bridges that gap in minutes — no film crew, no editing suite, no six-week production timeline.

The gap between a static product photo and a scroll-stopping video commercial has historically been one of the most expensive distances in marketing. You need a videographer, a lighting specialist, a set designer, post-production editing, color grading, and sound design. For a 15-second commercial, you're looking at weeks of coordination and thousands of dollars in production costs. Seedance 2.0 — ByteDance's multimodal AI video model, available inside Agent Opus — collapses that entire pipeline into a single generation workflow that takes minutes, not months.

This isn't about replacing creative vision. It's about removing the technical and financial barriers between having a vision and executing it. If you can photograph your product and articulate the commercial style you want, Seedance 2.0 handles everything in between: camera movement, lighting transitions, material rendering, and even synchronized audio.

Understanding Seedance 2.0's Multimodal Architecture

What makes Seedance 2.0 fundamentally different from earlier AI video tools is its multimodal input system. Most generators work from text prompts alone — you describe what you want and hope the model interprets your words correctly. Seedance 2.0 accepts four input types simultaneously: up to 9 images, up to 3 video clips (15 seconds total), up to 3 audio files (MP3 format, 15 seconds total), and text prompts. The total file limit is 12 assets per generation.

This means you're not limited to abstract descriptions. You can show the model exactly what you want. Upload your product photo as the subject, a reference commercial whose camera style you admire, a music track that sets the right mood, and a text prompt that ties everything together. The model synthesizes all of these inputs into a coherent output.

The @ syntax is how you reference specific assets in your prompt. When you upload an image, it becomes @Image1. A video becomes @Video1. Audio becomes @Audio1. You use these references to tell the model which asset serves which purpose — what's the subject, what's the visual reference, what's the audio backdrop.

Why Product Photo Commercials Work So Well with Seedance 2.0

Seedance 2.0's reference ability is the core feature that makes product commercials viable. When you upload a reference video, the model doesn't just vaguely mimic the style. It analyzes and replicates specific visual properties: camera movement patterns, lighting transitions, depth-of-field shifts, pacing, and compositional framing. Your product becomes the subject of that exact visual language.

The consistency improvements in version 2.0 are what make this practical for commercial use. Previous-generation AI video models would often lose critical product details during motion sequences — logos would blur, text on packaging would become illegible, material textures would shift between frames. Seedance 2.0 maintains faces, clothing, text details, and product details with significantly higher fidelity. For product commercials, this means your brand name stays sharp, your packaging text remains readable, and your product's material quality — whether it's brushed aluminum, leather, glass, or fabric — renders accurately throughout the entire video.

Built-in sound effects and music generation mean your output isn't a silent video that needs post-production audio work. The model generates contextually appropriate sound — a satisfying thud when a product lands on a surface, ambient tones that match the mood, or rhythmic cues that align with visual transitions.

Step-by-Step: From Product Photo to Cinematic Commercial

Step 1 — Prepare Your Product Image

Start with the highest-quality product photo you have. The model's output quality is directly tied to input quality. A crisp, well-lit hero shot on a clean background will produce dramatically better results than a casual smartphone photo. If you have multiple angles, you can upload up to 9 images to give the model a comprehensive understanding of your product's geometry and details.

For best results, ensure your product image has: sharp focus on the product, even lighting without harsh shadows, a neutral or clean background (though the model can work with contextual backgrounds), and visible branding, text, or detail elements that you want preserved.

Step 2 — Select Your Reference Video

This is where the creative direction happens. Find a commercial whose visual style matches what you want for your product. It doesn't need to be in the same product category — a fragrance commercial's slow-motion liquid pour technique can work beautifully for a coffee brand reveal. A tech commercial's clean rotation on a dark backdrop can elevate a jewelry piece.

Look for reference videos that demonstrate: the camera movement you want (dolly, orbit, push-in, pull-back, tracking), the lighting mood (dramatic side-lighting, soft diffused glow, high-key brightness), the pacing and rhythm (slow and luxurious vs. fast and energetic), and the compositional style (centered hero vs. environmental context).

Step 3 — Choose Your Audio (Optional but Powerful)

If you upload an MP3 track, Seedance 2.0 can sync visual transitions to the audio beats. This is especially powerful for social media ads where rhythm and pacing drive engagement. Choose a track that matches your brand energy — a deep bass drop for a sports product launch, ambient piano for a luxury skincare reveal, upbeat electronic for a tech gadget unboxing.

Step 4 — Craft Your Prompt with @ References

Here's where you tie everything together. Use the @ syntax to reference each uploaded asset and describe how they should interact. Here are example prompts for different product categories:

Luxury Watch Commercial:

"@Image1 is a luxury chronograph watch, the hero product. Reference @Video1 for the slow orbital camera movement and dramatic side-lighting. Use @Audio1 as background music. Generate a 12-second cinematic product reveal: the watch rotates slowly on a dark reflective surface, light catches the sapphire crystal and polished steel links. Camera orbits 180 degrees. Mood is premium, aspirational, and precise."

Skincare Product Launch:

"@Image1 is a glass serum bottle with gold accents. @Image2 shows the product packaging. Reference @Video1 for the soft-focus transition style and natural lighting. Generate a 15-second beauty product reveal: the bottle emerges from soft mist, camera pushes in slowly to reveal the label text and golden dropper. Soft diffused light wraps around the glass. Mood is clean, luxurious, and calming."

Sneaker Drop Announcement:

"@Image1 is the hero sneaker on a concrete pedestal. Reference @Video1 for the fast-cut energy and dramatic angles. Use @Audio1 for the beat-synced soundtrack. Generate an 8-second hype sneaker commercial: quick cuts between close-ups of the sole tread, mesh upper texture, and brand logo. Camera moves aggressively — low angles, rapid pulls, snap zooms. Mood is urban, bold, and high-energy."

Step 5 — Configure Generation Settings

Select your duration between 4 and 15 seconds. For social media ads, 8-12 seconds tends to perform best. For website hero videos, 6-8 seconds of seamless looping content works well. Choose your aspect ratio: 9:16 for TikTok, Instagram Reels, and Stories; 16:9 for YouTube, website embeds, and presentations; 1:1 for Instagram feed posts and Facebook ads.

Step 6 — Generate, Review, and Iterate

Hit generate and review the output. Seedance 2.0's instruction understanding is precise enough that small prompt changes produce meaningfully different results. If the camera needs to orbit more slowly, specify "slow 90-degree orbit over 12 seconds." If the lighting feels too flat, add "dramatic chiaroscuro side-lighting with deep shadows." Each iteration refines the output closer to your vision.

Real-World Use Cases for Product Commercials

E-Commerce Product Pages

Static product images convert. Video converts better. Embedding a 10-second cinematic product video above the fold on a product page increases time-on-page and provides shoppers with a richer understanding of the product's material quality, scale, and design details. Generate videos for your top-selling products and A/B test them against static hero images.

Social Media Ad Campaigns

The economics shift dramatically when you can generate product commercials in minutes instead of weeks. Instead of producing one hero commercial and running it until it fatigues, generate 10 variations with different camera styles, lighting moods, and pacing. Test them simultaneously. Scale the winners. Kill the underperformers. Your creative testing velocity becomes your competitive advantage.

Product Launch Teasers

Upload multiple product angles and generate a sequence of reveal videos that build anticipation. Day one: a silhouette with dramatic back-lighting. Day three: a close-up of a key feature with shallow depth of field. Launch day: the full cinematic reveal. Each video takes minutes to generate, and the consistency of Seedance 2.0 means your product looks identical across every piece of content.

Brand Campaign Visuals

Reference the visual style of aspirational campaigns and apply it to your product line. Want the clean minimalism of an Apple commercial? The warm lifestyle aesthetic of an Anthropologie catalog? The bold energy of a Nike launch? Find reference videos that capture that visual language and let Seedance 2.0 apply it to your products. You're not copying — you're referencing a visual grammar and applying it to your own subject matter.

Marketplace Listings

Amazon, Etsy, and other marketplace sellers can generate product videos at scale. Instead of investing in video production for every SKU, upload your existing product photography and generate commercial-quality videos that differentiate your listings from competitors still using only static images.

Advanced Techniques for Professional Results

Multi-Image Product Understanding: Upload 3-5 images of your product from different angles. Even if the generated video only shows one primary angle, the additional references give the model a more complete understanding of the product's three-dimensional form, which results in more accurate material rendering and proportions during camera movement.

Layered Reference Stacking: Use one reference video for camera movement and a separate reference for lighting style. In your prompt, specify which reference provides which attribute: "@Video1 reference for camera orbit path and speed. @Video2 reference for lighting style and color temperature only."

Context-Aware Product Placement: Instead of generating your product on a plain background, describe an environment in your text prompt while keeping the product image as the hero. "Place @Image1 on a marble countertop in a high-end bathroom with morning sunlight streaming through frosted glass" creates contextual storytelling that static product photos can't achieve.

Sequential Scene Building: Generate multiple videos and use Seedance 2.0's video extension capability to create longer narratives. Start with a wide establishing shot, extend it with a push-in to the product, then extend again with a close-up detail reveal. Each extension smoothly continues from the previous output.

Pro Tips for Getting Better Product Commercials

The barrier between a product photo and a product commercial used to be budget, time, and technical expertise. Seedance 2.0 removes all three. Whether you're a solo e-commerce seller, a marketing team at a DTC brand, or a creative agency producing campaigns at scale, the workflow is the same: upload your product, reference the visual style you want, and generate.

You can start generating product commercials right now using Seedance 2.0 inside Agent Opus. Upload a product photo and see what happens when AI handles the production.

Frequently Asked Questions

What image quality and format works best for product photos in Seedance 2.0?

Use the highest resolution image available, ideally at least 1024x1024 pixels. PNG and JPEG formats both work well. Clean backgrounds with even lighting produce the best results because the model can clearly distinguish the product from its surroundings. If your product has fine details like text, logos, or intricate patterns, make sure those are sharp and well-lit in the source image. You can upload up to 9 images per generation, so including multiple angles gives the model a better three-dimensional understanding of your product, which improves rendering accuracy during camera movements.

Can I create product commercials with realistic human models holding or wearing the product?

Seedance 2.0 currently does not support uploading realistic human face images due to compliance restrictions. However, you can work around this creatively. You can generate videos where hands interact with products (unboxing, applying skincare, holding a device) without showing faces. You can also use illustrated or stylized character references. For fashion and accessories, focusing on the product itself — a close-up of a watch on a wrist, shoes in motion, a bag being opened — often produces more compelling commercial content than full-body model shots anyway.

How long should my product commercial be for social media advertising?

Seedance 2.0 generates videos between 4 and 15 seconds, which aligns perfectly with social media ad best practices. For TikTok and Instagram Reels ads, 8 to 12 seconds is the sweet spot — long enough to tell a visual story but short enough to hold attention. For YouTube bumper ads, 6 seconds is the standard. For website hero videos that loop, 6 to 8 seconds of seamless content works best. Start by generating at the maximum 15-second duration, then select the strongest segment for your final cut. This gives you more footage to work with and lets you choose the most impactful moments.

Can I generate multiple variations of the same product commercial for A/B testing?

Absolutely, and this is one of the most powerful applications. Because each generation takes minutes rather than weeks, you can produce 10 or more variations of the same product commercial with different camera styles, lighting moods, pacing, and audio. Upload the same product image but swap reference videos — one generation with a slow luxury-style reference, another with fast-cut energy, a third with a smooth dolly push-in. Each produces a distinct commercial from the same product photo. Run them simultaneously in your ad campaigns, identify which visual style resonates with your audience, and scale the winners. This creative testing velocity is impossible with traditional production.